{"id":88,"date":"2017-12-21T14:00:11","date_gmt":"2017-12-21T07:00:11","guid":{"rendered":"https:\/\/leminhha.vn\/?p=88"},"modified":"2020-05-20T16:19:23","modified_gmt":"2020-05-20T09:19:23","slug":"88","status":"publish","type":"post","link":"https:\/\/leminhha.vn\/?p=88","title":{"rendered":"H\u1ed3i K\u00fd Ng\u01b0\u1eddi S\u00e1ng L\u1eadp Nike"},"content":{"rendered":"<p><em>(Note n\u00e0y vi\u1ebft th\u00e1ng 12\/2017 tr\u00ean facebook, b\u00e2y gi\u1edd m\u00ecnh repost \u1edf \u0111\u00e2y).<\/em><\/p>\n<p>&#8220;Shoe Dog&#8221; &#8211; H\u1ed3i k\u00fd c\u1ee7a Phil Knight, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Nike &#8211; c\u00f3 l\u1ebd l\u00e0 quy\u1ec3n s\u00e1ch hay nh\u1ea5t m\u00ecnh t\u1eebng \u0111\u1ecdc. Nh\u1eefng s\u1ef1 ki\u1ec7n xoay quanh nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp Nike, t\u1ea5t c\u1ea3 suy ngh\u0129, tr\u0103n tr\u1edf, th\u0103ng tr\u1ea7m c\u1ea3m x\u00fac, \u0111\u1ec1u \u0111\u01b0\u1ee3c Phil ghi l\u1ea1i. Th\u1eb3ng th\u1eafn, khi\u00eam t\u1ed1n. Kh\u00f4ng ch\u00e9m gi\u00f3 tr\u1ed1ng r\u1ed7ng, kh\u00f4ng d\u1ea1y \u0111\u1eddi.<\/p>\n<p>H\u1ed3i k\u00fd b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t thanh ni\u00ean 24 tu\u1ed5i \u0111am m\u00ea ch\u1ea1y \u0111\u01b0\u1eddng d\u00e0i, tr\u0103n tr\u1edf v\u1edbi suy ngh\u0129 ph\u1ea3i l\u00e0m g\u00ec \u0111\u00f3, ph\u1ea3i \u0111\u1ec3 l\u1ea1i m\u1ed9t d\u1ea5u \u1ea5n tr\u00ean th\u1ebf gi\u1edbi. \u0110i qua nh\u1eefng th\u00e1ng ng\u00e0y g\u00f5 c\u1eeda vay v\u1ed1n ng\u00e2n h\u00e0ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t gi\u00e0y, c\u1ea7m t\u1eebng \u0111\u00f4i \u0111i b\u00e1n \u1edf c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, m\u1ea5t \u0103n m\u1ea5t ng\u1ee7 tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n, cho \u0111\u1ebfn khi Nike l\u00ean s\u00e0n v\u00e0 Phil th\u00e0nh 1 trong nh\u1eefng ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<p>C\u00e1i r\u00fat ra l\u1edbn nh\u1ea5t sau khi \u0111\u1ecdc, \u0111\u00f3 l\u00e0: <em><strong>\u0111\u1eebng theo \u0111u\u1ed5i \u0111am m\u00ea. L\u00e0m nh\u1eefng g\u00ec th\u1ef1c t\u1ebf tr\u01b0\u1edbc, nh\u01b0ng h\u00e3y lu\u00f4n mang \u0111am m\u00ea theo m\u00ecnh.<\/strong><\/em> R\u1ed3i \u0111\u1ebfn m\u1ed9t ng\u00e0y, v\u1edbi \u0111\u1ee7 s\u1ef1 l\u00ec l\u1ee3m v\u00e0 n\u1ed7 l\u1ef1c, c\u01a1 h\u1ed9i v\u00e0 th\u1eddi th\u1ebf s\u1ebd \u0111\u1ebfn.<br \/>\n(Th\u1eddi gian \u0111\u1ea7u kh\u00f3 kh\u0103n, Phil kh\u00f4ng th\u1ec3 t\u1ef1 tr\u1ea3 l\u01b0\u01a1ng b\u1ea3n th\u00e2n. \u00d4ng \u0111i l\u00e0m full-time bu\u1ed5i s\u00e1ng \u1edf 1 c\u00f4ng ty kh\u00e1c \u0111\u1ec3 ki\u1ebfm s\u1ed1ng, t\u1ed1i v\u1ec1 m\u1edbi lo c\u00f4ng vi\u1ec7c Nike.)<\/p>\n<p>T\u1ea5t nhi\u00ean n\u00f3 \u0111\u00fang v\u1edbi \u00f4ng n\u00e0y nh\u01b0ng ch\u01b0a ch\u1eafc n\u00f3 \u0111\u00e3 \u0111\u00fang v\u1edbi m\u00ecnh :)) D\u00f9 sao th\u00ec nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3 c\u0169ng r\u1ea5t \u0111\u00e1ng qu\u00fd, \u0111\u00e1ng \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 tr\u00e2n tr\u1ecdng. Cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng 1 c\u00f4ng ty l\u1edbn t\u1eeb con s\u1ed1 0 l\u00e0 th\u1ebf n\u00e0o.<\/p>\n<p>\u0110\u1ebfn cu\u1ed1i s\u00e1ch, Phil vi\u1ebft \u0111o\u1ea1n n\u00e0y m\u00e0 m\u00ecnh c\u1ef1c k\u1ef3 t\u00e2m \u0111\u1eafc:<\/p>\n<blockquote><p>God, how I wish I could relive the whole thing. Short of that, I\u2019d like to share the experience, the ups and downs, so that some young man or woman, somewhere, going through the same trials and ordeals might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.<\/p><\/blockquote>\n<p><em>&#8220;Gi\u00e1 nh\u01b0 t\u00f4i c\u00f3 th\u1ec3 s\u1ed1ng l\u1ea1i to\u00e0n b\u1ed9 qu\u00e3ng th\u1eddi gian \u0111\u1ea5y. Ho\u1eb7c \u00edt h\u01a1n, t\u00f4i mu\u1ed1n chia s\u1ebb l\u1ea1i tr\u1ea3i nghi\u1ec7m, t\u1ea5t c\u1ea3 nh\u1eefng th\u0103ng tr\u1ea7m, \u0111\u1ec3 r\u1ed3i m\u1ed9t thanh ni\u00ean tr\u1ebb \u0111\u00e2u \u0111\u00f3, \u0111ang tr\u1ea3i qua nh\u1eefng th\u1eed th\u00e1ch v\u00e0 kh\u00f3 kh\u0103n t\u01b0\u01a1ng t\u1ef1, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n ch\u00fat c\u1ea3m h\u1ee9ng ho\u1eb7c an \u1ee7i. Ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ea3nh b\u00e1o. M\u1ed9t doanh nh\u00e2n tr\u1ebb, c\u00f3 l\u1ebd v\u1eady, ho\u1eb7c m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean, h\u1ecda s\u0129 ho\u1eb7c nh\u00e0 v\u0103n, s\u1ebd ti\u1ebfp t\u1ee5c v\u00e0 kh\u00f4ng b\u1ecf cu\u1ed9c.&#8221;<\/em><\/p>\n<p>==========================<\/p>\n<p>M\u1ed9t v\u00e0i \u1ea5n t\u01b0\u1ee3ng kh\u00e1c:<\/p>\n<ul>\n<li>Phil l\u00e0 m\u1ed9t ng\u01b0\u1eddi si\u00eau <strong>l\u00ec l\u1ee3m<\/strong> v\u00e0 n\u1ed7 l\u1ef1c. H\u1ed3i c\u1ea5p 3, \u00f4ng xin b\u1ed1 \u0111i l\u00e0m th\u00eam \u1edf t\u00f2a b\u00e1o c\u1ee7a b\u1ed1 (b\u1ed1 l\u00e0 bi\u00ean t\u1eadp vi\u00ean). B\u1ed1 kh\u00f4ng cho, v\u00ec mu\u1ed1n con trai t\u1ef1 \u0111i ki\u1ebfm vi\u1ec7c. Th\u1ebf l\u00e0 \u00f4ng \u0111i xin l\u00e0m \u1edf t\u00f2a b\u00e1o \u0111\u1ed1i th\u1ee7, m\u1ed7i ng\u00e0y ch\u1ea1y b\u1ed9 11km \u0111i l\u00e0m. M\u1ed7i ng\u00e0y, 11km \u0111i v\u00e0 11km v\u1ec1.<\/li>\n<li><strong>&#8220;Tr\u0103n tr\u1edf&#8221;<\/strong> c\u00f3 l\u1ebd l\u00e0 t\u1eeb chu\u1ea9n nh\u1ea5t \u0111\u1ec3 mi\u00eau t\u1ea3 t\u00e2m tr\u1ea1ng c\u1ee7a quy\u1ec3n s\u00e1ch. M\u1edf \u0111\u1ea7u s\u00e1ch Phil l\u00e0 m\u1ed9t thanh ni\u00ean 24 tu\u1ed5i, m\u1ed9t V\u0110V ch\u1ea1y nhi\u1ec1u ti\u1ec1m n\u0103ng c\u1ea5p t\u1ec9nh (bang Oregon). Trong 1 l\u1ea7n ch\u1ea1y, \u00f4ng b\u1ecb \u00e1m \u1ea3nh b\u1edfi suy ngh\u0129 l\u00e0 m\u00ecnh ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1i g\u00ec \u0111\u00f3 c\u1ee7a ri\u00eang m\u00ecnh, ph\u1ea3i \u0111\u1ec3 l\u1ea1i d\u1ea5u ch\u00e2n cho th\u1ebf gi\u1edbi. Tr\u1edf th\u00e0nh m\u1ed9t V\u0110V chuy\u00ean nghi\u1ec7p? Kh\u00f4ng th\u1ec3 &#8211; kh\u00f4ng \u0111\u1ee7 tr\u00ecnh. Ch\u00ednh tr\u1ecb gia? C\u00e0ng kh\u00f4ng. V\u1eady th\u00ec l\u00e0 c\u00e1i g\u00ec? V\u1eady \u0111\u00f3 &#8211; h\u00e0nh tr\u00ecnh \u0111i t\u00ecm ti\u1ebfng g\u1ecdi cu\u1ed9c \u0111\u1eddi c\u1ee7a Phil b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t suy ngh\u0129 c\u1ee7a tu\u1ed5i 24.<\/li>\n<li><strong>Ch\u1ea1y b\u1ed9<\/strong> l\u00e0 ch\u1ee7 \u0111\u1ec1 l\u1edbn nh\u1ea5t, duy tr\u00ec th\u01b0\u1eddng xuy\u00ean trong c\u1ea3 s\u00e1ch. G\u1ea7n nh\u01b0 ng\u00e0y n\u00e0o Phil c\u0169ng ch\u1ea1y 10km bu\u1ed5i t\u1ed1i sau khi l\u00e0m v\u1ec1, d\u00f9 stress, d\u00f9 kh\u00f3 kh\u0103n, d\u00f9 thi\u1ebfu th\u1eddi gian. C\u00f3 1 s\u1ed1 \u0111o\u1ea1n Nike tr\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n &#8211; v\u1ec1 ch\u1ea1y 10km. \u0110ang b\u1ecb ki\u1ec7n s\u00e1t \u0111\u00edt &#8211; v\u00e8 ch\u1ea1y 10km. L\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n v\u00e0 t\u00e0i s\u1ea3n b\u1ea7n 200 tri\u1ec7u USD &#8211; ch\u1ea1y 10km. V\u00e0 quy\u1ec3n s\u00e1ch c\u0169ng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t l\u1ea7n ch\u1ea1y.<\/li>\n<li><strong>\u0110am m\u00ea<\/strong> l\u00e0 c\u00e1i duy nh\u1ea5t gi\u00fap v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n. Nike v\u1ed1n xu\u1ea5t th\u00e2n t\u1eeb c\u00e1c V\u0110V ch\u1ea1y; h\u1ecd s\u1ea3n xu\u1ea5t gi\u00e0y ch\u1ea1y cho m\u1ee5c \u0111\u00edch th\u1ec3 thao. V\u1ec1 sau n\u00f3 m\u1edbi th\u00e0nh m\u1ee5c \u0111\u00edch th\u1eddi trang, sau \u0111\u00f3 d\u1ea5n sang l\u00e0m qu\u1ea7n \u00e1o, bal\u00f4,&#8230; Nh\u01b0ng th\u1eddi gian \u0111\u1ea7u, c\u00e1i duy nh\u1ea5t khi\u1ebfn Nike s\u1ed1ng s\u00f3t l\u00e0 ni\u1ec1m \u0111am m\u00ea v\u1edbi ch\u1ea1y, s\u1ef1 khao kh\u00e1t mu\u1ed1n lan t\u1ecfa \u0111am m\u00ea \u0111\u1ea5y \u0111\u1ebfn v\u1edbi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t. C\u00f3 nh\u1eefng c\u1ea3nh Jeff Johnson (nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a Nike) l\u00ec l\u1ee3m \u0111em t\u1eebng \u0111\u00f4i gi\u00e0y \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n ch\u1ea1y b\u1ed9, m\u1eddi ch\u00e0o t\u1eebng ng\u01b0\u1eddi. H\u1ed3i \u0111\u1ea5y \u0111ang l\u00e0 1 th\u01b0\u01a1ng hi\u1ec7u v\u00f4 danh, \u0111ang b\u1ecb Adidas kh\u1ed5ng l\u1ed3 chi\u1ebfm th\u1ecb tr\u01b0\u1eddng. C\u00e1i duy nh\u1ea5t gi\u00fap Nike b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng l\u00e0 nhi\u1ec7t huy\u1ebft, \u0111am m\u00ea ch\u1ea1y b\u1ed9 v\u00e0 ki\u1ebfn th\u1ee9c th\u1ec3 hi\u1ec7n r\u00f5 trong t\u1eebng c\u00e2u n\u00f3i c\u1ee7a ng\u01b0\u1eddi b\u00e1n &#8211; ng\u01b0\u1eddi s\u00e1ng l\u1eadp.<\/li>\n<li>9 n\u0103m \u0111\u1ea7u, Phil kh\u00f4ng <strong>t\u1ef1 tr\u1ea3 l\u01b0\u01a1ng<\/strong> cho b\u1ea3n th\u00e2n. \u00d4ng \u0111i l\u00e0m vi\u1ec7c full time bu\u1ed5i s\u00e1ng \u1edf 1 c\u00f4ng ty k\u1ebf to\u00e1n \u0111\u1ec3 ki\u1ebfm s\u1ed1ng, v\u00e0 \u0111\u1ebfn t\u1ed1i m\u1edbi lo chuy\u1ec7n gi\u00e0y d\u00e9p.<br \/>\n\u0110\u1ebfn khi c\u00f3 v\u1ee3 v\u00e0 con trai, \u00f4ng m\u1edbi l\u00e0m vi\u1ec7c full time \u1edf Nike v\u00e0 t\u1ef1 tr\u1ea3 cho m\u00ecnh 1 kho\u1ea3n l\u00e0 $18,000\/n\u0103m. L\u00fac \u0111\u00f3 doanh s\u1ed1 Nike \u0111\u00e3 l\u00ean \u0111\u1ebfn g\u1ea7n tri\u1ec7u $.<\/li>\n<li>Phil lu\u00f4n \u0111\u1eb7t <strong>ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng<\/strong> l\u00ean h\u00e0ng \u0111\u1ea7u. Doanh s\u1ed1 \u0111\u01b0\u1ee3c bao nhi\u00eau, \u00f4ng t\u00e1i \u0111\u1ea7u t\u01b0 l\u1ea1i v\u00e0o R&amp;D, v\u00e0o m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng, v\u00e0o mua kho h\u00e0ng ti\u1ebfp. Th\u1ebf l\u00e0 l\u00fac n\u00e0o t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng c\u0169ng \u00e2m, c\u00f4ng ty lu\u00f4n trong t\u00ecnh tr\u1ea1ng thi\u1ebfu ti\u1ec1n. 4-5 ng\u00e2n h\u00e0ng \u0111\u1ec1u t\u1eeb ch\u1ed1i kh\u00f4ng cho vay.<\/li>\n<li><strong>May m\u1eafn<\/strong> l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Khi to\u00e0n b\u1ed9 c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ec1u quay l\u01b0ng l\u1ea1i, Nike t\u01b0\u1edfng \u0111\u00e3 ch\u1ebft ch\u1eafc r\u1ed3i v\u00ec kh\u00f4ng c\u00f3 ngu\u1ed3n ti\u1ec1n \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 n\u1eefa, th\u00ec \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00f3 (nh\u1eefng n\u0103m 1970) M\u1ef9 khuy\u1ebfn kh\u00edch quan h\u1ec7 giao th\u01b0\u01a1ng v\u1edbi Nh\u1eadt. V\u00e0 r\u1ea5t t\u00ecnh c\u1edd l\u00e0 Nike \u0111ang c\u00f3 nh\u00e0 m\u00e1y gi\u00e0y \u1edf Nh\u1eadt, b\u1edfi v\u1eady \u0111\u00e3 \u0111\u01b0\u1ee3c 1 c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i Nh\u1eadt cho vay t\u00edn d\u1ee5ng si\u00eau \u01b0u \u0111\u00e3i. V\u00e0 sau \u0111\u00f3, khi c\u00e1c nh\u00e0 m\u00e1y c\u1ee7a Nike \u1edf Nh\u1eadt, \u0110\u00e0i, H\u00e0n \u0111\u1ec1u \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1, th\u00ec \u0111\u00fang l\u00fac \u0111\u1ea5y \u0110\u1eb7ng Ti\u1ec3u B\u00ecnh m\u1edf c\u1eeda Trung Qu\u1ed1c. N\u0103m 1980, Nike l\u00e0 c\u00f4ng ty gi\u00e0y ngo\u1ea1i qu\u1ed1c \u0111\u1ea7u ti\u00ean v\u00e0o TQ v\u00e0o \u0111\u1eb7t nh\u00e0 m\u00e1y. V\u00e0 sau \u0111\u00f3 ai c\u0169ng bi\u1ebft &#8211; TQ tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 2 c\u1ee7a Nike.<\/li>\n<li>M\u1ed9t ch\u1ee7 \u0111\u1ec1 l\u1edbn c\u1ee7a s\u00e1ch l\u00e0 t\u00ecnh c\u1ea3m v\u00e0 <strong>m\u1ed1i quan h\u1ec7 cha-con trai<\/strong>. M\u1ed1i quan h\u1ec7 gi\u1eefa Phil v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Nike &#8211; ki\u00eam HLV ch\u1ea1y b\u1ed9 c\u1ee7a \u00f4ng l\u00e0 Bowerman c\u0169ng gi\u1ed1ng nh\u01b0 MQH gi\u1eefa cha v\u00e0 con. N\u1eeda \u0111\u1ea7u s\u00e1ch Phil n\u00f3i nhi\u1ec1u v\u1ec1 ng\u01b0\u1eddi cha c\u1ee7a m\u00ecnh, v\u00e0 n\u1eeda cu\u1ed1i \u00f4ng c\u0169ng th\u1ec3 hi\u1ec7n nhi\u1ec1u tr\u0103n tr\u1edf v\u00e0 ti\u1ebfc nu\u1ed1i, khi \u0111\u00e3 c\u1ed1 g\u1eafng d\u00e0nh th\u1eddi gian cho con trai nh\u01b0ng v\u1eabn c\u1ea3m th\u1ea5y ch\u01b0a bao gi\u1edd l\u00e0 \u0111\u1ee7.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(Note n\u00e0y vi\u1ebft th\u00e1ng 12\/2017 tr\u00ean facebook, b\u00e2y gi\u1edd m\u00ecnh repost \u1edf \u0111\u00e2y). &#8220;Shoe Dog&#8221; &#8211; H\u1ed3i k\u00fd c\u1ee7a Phil Knight, ng\u01b0\u1eddi s\u00e1ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":89,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,94,159],"tags":[23,10,22],"_links":{"self":[{"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leminhha.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88"}],"version-history":[{"count":4,"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/posts\/88\/revisions\/848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leminhha.vn\/index.php?rest_route=\/wp\/v2\/media\/89"}],"wp:attachment":[{"href":"https:\/\/leminhha.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leminhha.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leminhha.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}